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Bruce Orthodontics Call (715) 365-1777

Five offices Rhinelander Woodruff Eagle River Phillips Marshfield

The wire does
the moving.

Bruce Orthodontics. Board-certified orthodontist Dr. Joshua Bruce, five offices across the Northwoods, patients of every age. Consultations are free.

Call (715) 365-1777 Find your office

Currently accepting new patients 4.9 with 282 Google reviews Google, 31 Oct 2026

Upper arch · digital scan Bends 0/4

Drawing: a top-down upper arch of fourteen teeth, four of them out of line, with a hand-bent wire threaded through the brackets.

Rx · Upper arch04

Sample chart. Illustrative.

Hand-bent approximation

SureSmile, as described by the practice

That is the whole job. Scan it, plan it, bend it, and let the wire do the moving.

Four bends. In order, or one at a time.

Average treatment time with SureSmile is 30% or more faster than conventional braces.*

*Based on a comparison of 1,849 patients treated conventionally and 4,376 patients treated with SureSmile.

The wire is the prescription. A scan of your teeth becomes a plan, a robot bends the wire to that plan, and when the wire goes in, each tooth moves to the position it was given.

  • Shorter treatment times

    Each wire is engineered for one stage, so the teeth move at the rate the plan expects.

  • Fewer office visits

    Less to adjust in the chair, because the wire arrives already bent.

  • Less overall discomfort

    Fewer adjustments mean fewer sore days after an appointment.

Illustrative macro photograph of a polished orthodontic archwire resting across a row of metal brackets on a white bench.
Macro · wire on a bracket row · generated media, illustrative

Offices05

Five offices. The same hours at every one.

Open Monday to Thursday 8 to 5, Friday 8 to 12, closed on the weekend. Marshfield answers on its own number.

Every office keeps the same hours.Consultations are free at all five.

Treatments15

Fifteen services, one line each.

The names are the practice's own, from their services pages. What each one means, in plain words.

  • Orthodontics for children

    Crowding, bite problems and jaw growth, treated at the age when each is easiest to correct.

  • Orthodontics for adults

    About one in five orthodontic patients is over 21. The same braces and aligners work at any age.

  • Early (two-phase) treatment

    A first phase while the jaw is still growing, then a second phase for the teeth once they are all through.

  • Traditional metal braces

    A bracket on each tooth and a wire through the slots. The least expensive option, and still the most dependable way to move a child's teeth.

  • Clear ceramic braces

    Tooth-coloured brackets, mostly chosen by adults. The ceramic takes more care to keep clean.

  • Self-ligating braces

    The same materials as metal braces, with a clip instead of the elastic, so fewer adjustments.

  • Lingual braces

    Brackets bonded behind the teeth. Nothing shows, but complex bite work is harder to do this way.

  • Clear aligners

    Removable trays worn about 22 hours a day, out for eating and brushing.

  • Invisalign

    A clear aligner system, planned in advance and worn as a series of trays.

  • SureSmile

    A wire bent by a robot to the prescription for your teeth, instead of by hand.

  • Surgical orthodontics

    Braces alongside jaw surgery, for bite problems that sit in the jaw itself.

  • Dentofacial orthopedics

    Guidance of the jaw and face while a child is still growing.

  • TMJ treatment and splint therapy

    Care for jaw joint pain, including a splint made for you.

  • Retainers

    What holds the result once the braces come off.

  • Emergency care

    A poking wire, a loose bracket, something sore. Call the office.

About 7First visit, per AAO guidance
6 to 30 moMost standard treatments about 22
4 to 8 wkBetween visits
3x dailyBrush, and floss once

Cases04

Case notes from the practice.

Four from their smile gallery, with the durations and ages they published. The drawings are illustrative line work. Their clinical photographs stay with the practice.

Issue
Resolved

Crowding

Patient started treatment at age 11 and wore braces for 26 months.

Started at 11 · 26 months

Issue
Resolved

Open bite

The front teeth did not touch. She started at 13 with braces and a crib to retrain the tongue, for 28 months.

Started at 13 · 28 months · tongue crib

Issue
Resolved

Missing lateral incisors

Braces for 20 months moved the teeth into their correct positions, then bonded Maryland bridges replaced the two that were missing.

20 months · Maryland bridges

Issue
Resolved

Spacing

Braces closed the spaces and gave him an ideal bite in 24 months. Special glued-in retainers hold them closed.

24 months · glued-in retainers

Dr. Bruce01

Dr. Joshua Bruce, orthodontist, photographed by the practice.
Joshua Bruce, DDS, MS · Orthodontist

An engineer's hands.

He came to orthodontics from mechanical engineering: a Bachelor's in Mechanical Engineering at Oklahoma State University, where he graduated number one in his class.

The dental training came after. He earned his DDS at the University of Oklahoma in 2010, graduating salutatorian, then spent a year on advanced general dentistry before a Master's in Orthodontics at Saint Louis University, finished in 2013. He has been a Diplomate of the American Board of Orthodontics since March 2015.

He is board-certified, and a member of the American Association of Orthodontists and the Omicron Kappa Upsilon National Dental Honor Society.

  • 01Outstanding Student Leadership Award, College of Dentistry
  • 02Shillingburg-Brasseler Award for Excellence in Restorative Dentistry
  • 03International College of Dentists Student Leadership Award
  • 04Pierre Fauchard Academy Dental Student Scholarship Award
He and his staff all live in the community we serve.Bruce Orthodontics, about page

Born and raised in Wichita, Kansas, the third oldest of twelve children. Spare time, as he lists it: cooking, acting, artwork such as sculpture and woodworking, photography, writing, gardening, hiking and the outdoors.

Team10

Ten people you will meet.

Titles as the practice lists them. They work chairside, at the front desk, in the lab, and on the phone with your insurance.

  • GloriaPractice manager
  • HeatherAppointment coordinator and ForwardHealth / BadgerCare coordinator
  • TiaTreatment and financial coordinator
  • AmberOrthodontic and SureSmile technician
  • SuzanneFront desk
  • AllisonOrthodontic technician, 15 years in orthodontics
  • AshleyOrthodontic technician
  • CharlieOrthodontic technician
  • ElissaOrthodontic technician
  • NatalieOrthodontic technician
I meet our new patients, answer their questions regarding proposed treatments, review their options, and create financial agreements for their budget.Tia, treatment and financial coordinator
I work at the front desk as an appointment coordinator.Suzanne, front desk

The visit

Braces should be fun. Their word.

We try to make braces fun by giving rewards for everything from having good hygiene and not breaking brackets to sharing pictures on social media and wearing rubber bands. We provide patterns of colored ties for all the kids and tell lots of funny jokes.

The team handles insurance claims and payment plans too, and one of them is the ForwardHealth and BadgerCare coordinator.

Kids have the ability to select the color of their rubber bands, and can change them at each visit.

Ties Purple

Illustrative. The five colours come from the practice's logo.

Reviews282

What patients wrote.

Three from their reviews page, with the names they published.

I would give 10 stars if I could! The staff was great, kind, helpful, and fun. As an adult who never had ortho as a child, I wasn't sure what to expect but Dr Bruce gave me a gorgeous smile!

Molly Nordrum

Having a son with Autism I wasn't sure how he would do getting braces. The staff was over accommodating by taking it slow, showing him the different tools and explaining steps they were doing. They allowed him to choose his color bands which he liked.

Theresa Jarvis

Love the personalized attention that we receive. The staff all seem to enjoy their jobs and even continue to ask about my daughter who completed treatment over one year ago!

Amy Nowak

4.9from 282 Google reviews, read 31 Oct 2026

Read them on Google

Start with a call.

(715) 365-1777

Schedule your free consultation. New patients of every age, at any of the five offices.

info@bruceortho.com
Existing patient portal Payment plans and insurance

The practice takes most major credit cards and insurance plans, and works out a payment plan with you. Someone on staff handles insurance claims, and one of the team coordinates ForwardHealth and BadgerCare.

  • Rhinelander550 E Timber Dr, Rhinelander, WI 54501 · 365-1777
  • Woodruff1102 3rd. Avenue, Woodruff, WI 54568 · 365-1777
  • Eagle River117 South Main Street, Eagle River, WI 54521 · 365-1777
  • Phillips605 Peterson Drive, Suite A, Phillips, WI 54555 · 365-1777
  • Marshfield314 W Upham St, Marshfield, WI 54449 · 387-1017
Call (715) 365-1777 Offices